E73: The 2nd phase of live commerce & the role of KOCs

“In China’s online business, one or two years is not a very long time… it changes so fast.” - Connor Li shares insights on the rapidly evolving live commerce scene in China in the latest episode of the Impulso Podcast.

 

Is China already transitioning into the second phase of live commerce?

 

Connor is the head of curriculum development at Ji Tang, a “S Level” MCN in China, managing 170+ influencers, with a total of more than 200 million followers. He was also a featured speaker at Momentum Works' March Live Commerce Immersion event.

 

Tune in as he shares his insights on the evolution of live commerce in China and:

• The rise of key opinion consumers (KOCs); 
• Who do consumers trust - KOLs or KOCs;
• Ji Tang's approach to collaborating with KOCs;
• Measuring the ROI of using KOCs as a marketing strategy;
• Advice on those who want to learn about China’s live commerce ecosystem.